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Keyword Research & Strategy
Competitor gap analysis, search intent mapping, and negative keyword lists built before spend begins.
✍️
Ad Copy & A/B Testing
Multiple ad variations tested continuously — headlines, descriptions, and extensions optimised weekly.
📊
Conversion Tracking
Full-funnel tracking: form fills, calls, purchases, and micro-conversions all measured against spend.
🛒
Shopping Campaigns
Google Shopping feeds, product listing ads, and merchant centre management for e-commerce clients.
📈
Bid Strategy & Automation
Smart bidding (Target CPA, ROAS) tuned with manual oversight to avoid runaway spend.
📋
Monthly Reports
Plain-English reports showing leads, cost-per-lead, impression share, and Quality Score trends.